No matter what, almost every brand that engages digital signage sees appreciable ROI on the brand. “Sales increase,” “returns decrease.”

 

Digital signage educates customers while it

advertises for its manufactures as a tool that

helps the shopper make a purchase decision

right then and there.

 

In retail shoppers are looking to buy

something right now.

 

The digital signage philosophy is to help the

consumer shop today.

• There is no do this later.

• There is no go somewhere else.

• There is simply an understanding of what

      you need to do today.

 

Digital signage is an attractive method of

drawing customers to the brand and building

loyalty with them. Engagement builds

customer confidence, as well as brand loyalty

which is what manufactures are looking for.

 

Content delivered through digital signage can

help breakthrough the consumer’s mental

blocking.

 

Digital signage in know as medium that exists

above the general noise level of the location,

which enables your brand to grab a

consumer’s attention and get a chance to be

included in that day selection process.

 

Digital signage conveys positive brand

attributes of a company as well as important

information to employees.

 

 

 

 

 

 

 

                                                                            

                                                                             Digital signage helps create a common experience that, overtime,

                                                                             can impart corporate values and practices to employees.

 

                                                                             These are also ideal to provide training, particularly in situations

                                                                             where employees don’t have access to company computers or

                                                                             intranets. (see digital rep)

 

 

Here is where content that’s aimed higher than a specific offer pays off in the long run. Help the customer to know what the business is doing in the community.

 

• Digital signage answers the customer’s most basic

      question,    What are you doing for me?

 

• It can be about the product or service, or how the

       product or service affects the customer’s life.

 

• Digital signage allows a brand to be shown involved in the customer’s life,

       this helps create brand equity.

 

Digital signage really works when the content takes advantage of the ability for the medium to be up close and personal within a market. Digital signage is a powerful emotional driver that connects the customer with the brand.

 

 

Digital Signage is fast becoming the answer for manufactures

 

The adoption and growth of digital signage is occurring rapidly because it delivers a customized and changeable message, in a unique way, in places people congregate; it also permits great flexibility, while becoming steadily more valuable, accretive, and cost-effective.

 

 

                                                                                                       With digitally savvy shoppers being the norm

                                                                                                       today, it is only natural companies and brands 

                                                                                                       are shifting away from traditional advertising and

                                                                                                       bringing digital media into the physical space of the

                                                                                                       store to deliver a seamless experience and powerful

                                                                                                       results.

 

                                                                                                       Manufacture are looking for a place to target their

                                                                                                       advertising; today's winning combination of building

                                                                                                       a relationship with the customer is doing it where

                                                                                                       the sale is taking place and in the environment

                                                                                                       where they are willing to accept the information.

 

 

Most consider digital signage to be a far superior form of targeted advertising and display, thus further increasing its desirability and audience effectiveness as these customers are there for that specific product mix.

 

With constant product announcements content can be revised quickly and easily without the inclusion of a third-party technician or similar individual who must make time in a busy schedule to tend the needs of the retail establishment.

 

As a technology, it presents new opportunities and alternatives for those like advertising agencies and retailers, as well as manufactures, each of which is faced with huge challenges to remain relevant in the minds (and in the eyes) of the consumer audiences it must address daily, in order to move its business forward.

 

The IBD DNA solution handles all pieces of the digital media network; turnkey deployment also offers the flexibility to support content services based on client needs, getting peak performance with minimal impact on internal resources.

 

 

 

Digital signage fulfills important advertising needs for those selling today’s (and tomorrow’s) products and services.

 

 

In the end, digital signage is mostly about enhancing the experience of the viewing audience,

 

with the results being quite sought after, 

 

• such as happier customers,

 

•  greater brand awareness,

 

•  educated emplyees,

 

•  and greater sales uplift.

 

 

Finding a way to be the last impression to reach

a consumer close to the point of purchase,

when he or she is making their shopping decisions,

has been proven to drive sales far more effectively.

 

For this reason, there’s no argument about

digital signage being a part of any manufactures

media mix.