“If you want to sell apples, advertise them where people are buying them.”

In today's IBD environment “Attention is currency,”

 

Most consider digital signage to be a far superior form of targeted advertising and display, thus further increasing its desirability and audience effectiveness.

 

 

In-Store Digital Advertising.

 

Manufactures can use airtime in order to inform customers about their products and

services and in turn drive more sales at the point of decision on the sales floor.

 

Digital signage is made up of a variety of technologies used to replace traditional print

and other media in the retail environment in a visually dynamic form.

 

The importance of creating customer experiences in the retail environment is

well-documented and has been proven to influence consumer decision-making at the

point of sale, as well as helping to enforce branding and enriching the overall

shopping experience.

 

"Today, more and more retailers are beginning to recognize and reap the benefits of

using digital displays and as part of their branding and customer shopping experience.

It allows shoppers to visually interact with the brand's products or promotions while

still in the store environment, where actual purchasing decisions can be made."

 

Reach customers at the point of sale.

 

Whether they're in checkout, service counter, or browsing, shoppers naturally hone in on what's interesting. Bold, high-resolution moving pictures garner shopper interest more than traditional PoP merchandising.

 

Upsell new high-ticket items.

 

Introduce new items with a splash. Use digital signage content to create a visual experience that sells a lifestyle, not just a product. No other merchandising medium can do that, especially when the item or service you're promoting comes with a higher pricetag. And for soon-to-be-introduced items, drum up interest with content that teases, so everyone is excited about what's coming soon.

 

Move hard-to-move items quickly.

 

Unloading older products to make room for new stock is every retailer's challenge. Bring new life to the bargain bin with digital signage that highlights markdowns, creates a sense of urgency among buyers, and reiterates what made the product special in the first place, in real time.

 

Build brand awareness for the long term.

 

You want customers to not only notice you, but also remember you. Get closer to that goal by connecting with customers on an emotional level. Digital signage gives you the flexibility to craft a unique message that, in turn, makes you more memorable in the minds of consumers.

 

The IBD DNA immerses shoppers and make them collectively feel part of a larger movement or a solitary screen that speaks to them personally as a trusted friend, you'll be creating brand affinity.

 

Enhancing Product Promotion.

 

Digital signage offers opportunities to reach customers directly at the point of purchase level.

 

The range of traditional media alternatives, combined with technologies such as DVRs, enable consumers to delete advertising from their media diets, making it difficult for advertisers to reach their audiences in a cost effective manner.

 

Traditional media markets have fragmented into hundreds of cable and HD radio channels, consumer websites, blogs, print ads, sports and entertainment venues, mobile communications, and outdoor channels.

 

Consequently, Digital signage offers another way for you to reach customers directly, closer to the decision point.

 

Glance Media.

 

Oftentimes audiences are in environments, where their time is limited and they are rushing. During this short time frame, in order to be effective, that media must deliver a quick message. Digital signage gives that consumer something helpful and empowering (rather than something that either interrupts them unnecessarily or does not give them anything in return). Put another way, when the consumer says, “If you are going to interrupt me, you owe me something,” the digital signage content answers that, “Sure, no problem, this will satisfy your needs.”

 

 

 

 

 

 

 

 

 

 

 

Providing Expert Advice On Demand.

 

Store employees cannot be experts in every product and often do not have research tools available on the sales floor to answer specific questions. Furthermore, payroll pressures make it almost impossible to staff each store with product experts and consultative assistance.

 

Digital signage can be that in-store, face-to-face consultation with an appropriate subject matter expert through video. Now all stores can improve customer service and capture new business opportunities.

 

Improving Employee Training and Communications.

 

Retailers typically face high levels of employee turnover. Digital signage can help improve deliver high-touch training, thereby increasing employee competence and job satisfaction. Information from manufactures can be communicated more effectively and with consistency (see The Digital Rep) to help with product promotions and improve store profitability and customer satisfaction.

 

Integrate Social Media.

 

Consumers can view and interact with a variety of social media sites and capabilities from in-store digital signs, including Twitter, Facebook, google+ and product reviews.

 

Text-in: The call to action urges the consumer to text, in order to receive a certain offer or piece of information. Each text can be measured, and if the information has a link to a site, the clicks to that site can also be measured.

 

QR: With the right QR-reading app, a simple scan of the code can bring the consumer to wherever the brand wishes. These interactions with the brand can be measured both from the QR vendor’s side and the brand’s side to determine the effectiveness of the call to action.

 

URL: The call to action can encourage the user to go to a particular URL that is specifically for digital signage viewership. Therefore, any visitor to that site can be measured as a digital network viewer, and the effectiveness of the ad’s call to action can be measured.

 

The IBD DNA Solution consolidates many business tools onto a single, highly cost effective, scalable platform. Our forward thinking ideas give you the ability to reach your full corporate potential with cost savings, productivity benefits and sales uplift to your bottom line from the onset.

 

Infrastructure (Full Hardware, Software, & Support)

 

The things that you don't need to worry about is we know a thing or two about providing superior value when designing complex networks. We ensure all technical aspects are managed from initial concept, hardware procurement, designs and fabrication, to deployment. Certified personnel take time to understand store configurations while identifying important connection paths and service lines. Our Cloud system monitors the entire network of digital signage across the country providing us with all necessary feedback information that we can control the network on line.

 

Whether national, regional or location specific, our Cloud based system gives us the ability to adjust your programming on the fly based on intelligent considerations such as customer trends, promotional campaigns or that unexpected business shift.

 

We are with you every step of the way, now, and into the future... evolving with your needs, keeping you at the forefront of technology and ensuring that you put out the right message.

 

 

Don't forget to ask about our Custom Branded Frame Bezels Wrap sponsorship program for your ambassador IBD's.

 

It's the Viewable Area of Your Brand and you might as well use it. Any color or logo can be custom integrated into a Custom Branded Frame Bezels wrap on your Digital Display screen monitor.  

 

If you are looking to take you brand and sponsorship to the next level why wouldn't you want to custom design the bezel? A monitor that is made literally just for you can really help motivate your customers as well your IBD.

 

Let them know as a brand that you really care about your IBD.

 

• Precision engineered bezel for more brand awareness strength

• Wrap to match any brand color

• Custom projects from Die cut and LED back lit logos available, too